Green IT still a priority despite Credit Crunch

London, 14th October – A survey conducted by Storage Expo of 513 organisations has found that even though IT budgets are getting tighter due to the credit crunch 70% said that Green IT and efficiency is still a priority provided it also saved them money, and 4% declared that it was a priority even if there were no cost savings. One in ten organisations are no longer pursuing Green IT because of budget cutbacks and 4% said Green IT was never a priority. Finally a few respondents (2%) said that they were so worried about their job they could not even think about it.

Natalie Booth, Event Manager for Storage Expo 2008 says, “In today’s uncertain economic environment, and with energy usage and prices increasing at a rapid rate, finding ways to reduce power consumption whilst maintaining the growth of one’s business is high priority. In the Energy Efficiency Zone at Storage Expo, sponsored by IBM, visitors will be able to hear from leading authorities and technical experts on the best way to increase energy efficiency, save money and stay green. The credit crunch has made a number of businesses rethink their IT strategies and budgets. However contrary to what most companies think green IT and beating the credit crunch can go hand in hand if the right strategy is used.”

Talks at the Energy Efficiency Zone include:

  • Energy Efficient Storage Systems by Mick Walker, IBM STG Green Computing Consultant, IBM
  • Green Enterprise Storage Reinvented by Eyal Zimran, Global Director of Marketing and Alliances
  • Archive Green by David Longson, IBM Storage and Data Services
Mick walker, IBM STG Green Computing Consultant says, “With the increasing cost of energy it is making an energy efficient Data Centre an even more compelling proposition, which for storage should be a blend of disk and tape solutions that will optimise both performance and energy consumption.”

With two days of stimulating and thought provoking seminars that reflect the needs of today’s data storage professionals and information management experts, Storage Expo 2008 gives you the chance to improve and update your storage and information management strategies
For more information on all seminar sessions visit Storage Expo the UK’s definitive event for data storage, information and content management, which provides visitors with the opportunity to compare the most comprehensive range of data storage solutions from all leading suppliers whilst addressing today’s key issues.

Now in its 8th year, the show features a comprehensive FREE education programme, and over 100 exhibitors at the Olympia, London from 15-16 October 2008. For more information visit at

Source: StoragePR