Effectiveness and Efficiency drive Storage into the Clouds

London, UK, 25th September 2008 - A survey of 875 organisations by Storage Expo has found that the main driver of their current storage policy is storage effectiveness (60%) necessitated by the need for reliability, scalability and access speed. The second most important driver was Storage efficiency (33%) resulting from the need to cope with cost vs. capability. The least popular drivers were Green criteria (7%).

Jon Collins, Service Director, Freeform Dynamics commented, “This is quite fascinating, and confirms a trend that we have seen in other studies: that organisations are prioritizing effectiveness over efficiency when it comes to setting policy and making purchasing decisions.”

With data storage volumes still growing at over 50% per annum, the need for effective and efficient Storage architecture has never been greater. In keeping with the current demands Storage Expo 2008 brings together an exciting and informative portfolio of Storage seminars that take an in-depth look at some of the latest trends in data storage and information management today.

According to Claire Sellick, Event Director for Storage Expo 2008, “one of our keynote sessions on the 15th at 11:30am led by Jon Collins include senior executives from six of the leading storage companies in the world discussing their interpretation of the drive for efficient architecture and exploring the hype around cloud computing and emerging technologies that may radically change the way business operates. Key challenges addressed in the session will include reducing storage costs, growing storage with your needs and understanding the rise of cloud computing amongst other things.”

Speakers at the session include:-

  • Adam Thew, Storageworks Director for UK&I, HP
  • Adrian Groeneveld, Director of Product Marketing EMEA, Pillar Data Systems
  • Ian Masters, UK Sales and Marketing Director, Double- Take Software
  • Johannes Kunz, Senior Director for Solutions Marketing and Business Development EMEA, Hitachi Data Systems
  • John Rollason, Product Marketing Manager EMEA, NetApp
  • Mark Kenealy, Director Technology Solutions, EMC2
On the same day at 11:15am Ben Ginster, VP of International Development, Idealstor will be talking about the effectiveness of cloud computing for efficient storage in his seminar called Cloud Computing – What does it mean for Storage?

The seminar will take a detailed look at cloud computing as it stands today and what the future roll out of cloud technologies will mean for effective and efficient storage. Included in this discussion will be the often overlooked aspects of cloud computing such as disaster recovery, data security and who will be held accountable for data loss.

Storage Expo 2008 at the National Hall, Olympia on the 15th and 16th October, is the UK’s definitive event for data storage, information and content management. Providing the opportunity to compare the most comprehensive range of solutions and services from all the leading suppliers, the show features over 100 of the world’s top storage vendors and an extensive, cutting-edge free education programme with over 62 experts speaking, including sessions that will address the latest issues on how to tackle data growth and disaster recovery.

The education programme for 2008 has been expanded to reflect the needs of today’s data storage and information management experts as they become as concerned with information and data management as they are with storage capability, scalability and infrastructure. With strategic and technical analysis, case studies and storage management reviews, this years programme will reveal expert knowledge of how information management can increase both storage efficiency and information utilisation for business application.

For more information or to register free to attend please visit www.storage-expo.com

Source: StoragePR