Brand identities online can now be protected with new product

Unique service launched to protect brand identities online

by Michael Smith (Veshengro)

Woking, UK – First Cyber Security (FCS) announce the availability of their unique SOLID 3PV(TM) service (Secure OnLine IDentification third party verification). The technology originally showcased at the IP risk and management forum in June is now available.

SOLID 3PV (TM) is a unique technology which allows website visitors to authenticate logos, pictures or references to particular companies or brands. Simply by hovering the cursor over such entities a window appears showing the logo of the brand owner. The appearance of the window and brand owners’ logo are confirmation that the brand owner has given permission for the reference to be used.

To avoid fraud the window moves across the screen, out of the browser and merges with First Cyber Security’s SOLID Authentication window, the leading consumer orientated, website verification technology.

“We are delighted with the interest created from the showcase of our SOLID 3PV(TM) technology. Premium brands are looking at it to reduce sales of counterfeit goods and certification markets are using it for consumers to verify continued eligibility to their approval schemes,” said Rod Pugh, MD First Cyber Security. “The recent announcement by the OFT ‘s ‘Just Tick It’ campaign concerning online ticket sale scams proves this technology is needed to ensure the consumer knows which websites are authorised by the promoters, to sell tickets online. Every year many people are duped into buying tickets from unapproved websites which not only result in them losing money, but also not being able to attend the event, for which the tickets had been purchased.”

“Brand owners lose millions of pounds every year to websites which sell counterfeit or stolen goods. Technology which gives them the ability to clearly indicate to consumers those sites which are permitted to sell genuine products clearly provides value to brand owners and consumers alike” commented Andrew McClelland, Director of Business Development at IMRG, the e-retail trade association. “This technology can also show consumers using e-retail sites whether certification marques such as, security and approved buyer schemes are being used correctly by website owners. Additionally, should any website fail to continue to meet the requirements of such approvals, the marques owners have the ability to remove this verification giving them total control over how their branding is used.”

First Cyber Security is a UK based company who have patent pending technology in the area of authentication of IP communication. Their foundation product SOLID Authentication (Secure OnLine IDentification) allows users to positively validate websites and protects them against fraudulent ones, significantly quicker than existing mechanisms for protecting against fraud. Banks, retail and government organizations can subscribe to the service and give their consumers a robust protection against fraud at no cost to the consumer. The SOLID 3PV (TM) service protects brands against illegal use of their logos and trademarks, reducing sales of counterfeit products and protecting their brand.

IMRG is a membership community for the e-retail industry, whose vision is to maximise the commercial potential of online shopping.

With more than 18 years experience in a rapidly-changing e-commerce market where sales continue to grow year on year, we help members maximize the business opportunities, and stay up to date with developments in the e-retail marketplace.

IMRG membership comprises hundreds of retail organizations, and enterprises that supply technology and services to facilitate e-retail solutions.

The organization's activities span the e-retail spectrum – from online, telephone and mobile commerce, to digital TV.

Services like that, hopefully, will make online shopping a saver environment and a better experience for many people, and I must say myself included, are still rather concerned as to the security of online shopping, online banking and the like.

Personally, despite a strong password, had my Nectar Points account messed with in that someone had changed the address associated with it. Other people that I know have had things like that happening to other kinds of accounts and in all such instances it would appear that people actually working for the companies concerned passed on information to criminals.

The insider threat has to be eliminated also. The threat of employees of the companies that operate the sites able to obtain passwords and such and then make use of those or sell them to criminal elements.

All web security will not make one iota of a difference there.

© 2009