ASUS unveiled Green IT at BETT Show

by Michael Smith

ASUS has been exhibiting at the BETT Show at Olympia, from January 14 – January 17, 2009, for the first time.

Here they have unveiled a range of technical innovations designed to reduce the impact of computing on the environment, including a revolutionary use of bamboo.

As well as launching new products ASUS has been showcasing a number of their most notable products from this year including;

1. The VESA-mountable, economic Eee Box, the world’s smallest PC that consumes up to a penny-saving 90% less power than conventional PCs, and which can be mounted, for instance, at the back of a computer monitor.

2. The compact and versatile new Eee Top all-in-one touchscreen PC that is ideally suited to the classroom with options on either desk or wall mounting, though the wall mounting is, as far as I understand, not as ready to roll.

3. A selection from the trend-setting Eee PC range of ultra-portable Netbooks will also be on display, some of which are rather very new as well.

Having recently acquired an Eee PC 900 for use on the move and such and the fact that I am, so far, extremely happy with it, I would most dearly love to be able to review the new models, especially the new versions of the Eee PC.

4. Amongst the more traditionally designed products on demonstration are the recently launched N series notebooks, that lately scooped the world’s first EU Flower Eco Certification for computers, and the world’s first EuP Certification for portable notebooks, as well as 9 EPEAT Gold Awards. This is a testament to ASUS’ commitment to the environment.

This commitment is captured by the Green ASUS initiative, part of ASUS’ sustainability drive, that ensures their disciplined adherence to environmentally-friendly principles at every step of design and production, and an uncompromising commitment to eco-consciousness.

As the world’s fourth largest notebook PC manufacturer, though not always immediately one that comes to mind and this needs changing, I think, ASUS are ideally positioned to offer an insight into which devices will have the biggest impact on education in 2009.

ASUS is a global leader in the creation and manufacture of innovative digital solutions that empower people and businesses to reach their full potential.

Over a remarkably short period of time ASUS has become one of the top laptop manufacturers worldwide creating compelling computer experiences that have delighted consumers across the world. ASUS are the Fastest Growing Laptop Brand in Europe and ASUS sales are outstripping manufacturers who traditionally dominated the market.

ASUS notebooks have changed the face of the consumer electronics market place with the introduction of highly original and ground breaking notebooks like the Eee PC™ family and the Lamborghini range.

ASUS’s design excellence is renowned and it is always informed by the life-style needs of consumers creating laptops that are technologically advanced, sophisticated and refined yet ruggedly robust.

ASUS is the world’s leading enterprise of new digital era. ASUS was rated No.1 in quality and service by the Wall Street Journal Asia. With an unparalleled commitment to innovation and quality ASUS won 2568 awards in 2007 – an average of 7 awards for every day of the year.

Employs over 130,000 people worldwide and its revenue in 2007 exceeded £11billion.

During 2007 ASUS has shipped over 60 million PC motherboards that equals one in three desktop PCs that was shipped during 2007 was powered by an ASUS motherboard.

ASUS is ranked in the top four worldwide notebook manufacturers though, as I said, it is not the first name – not even the fourth – that comes to the mind of most people when thinking of a notebook/laptop. Maybe this is something that must be changed by more marketing.

Especially as far as Green IT is concerned the ASUS Eee PC this company must definitely be seen as a world leader for, as far as I am aware ASUS may have indeed been the first company that actually brought out the Netbook variety of the laptop.

I must say though that for real computing power on the go the 6-cell battery is a must. The standard 3-cell that comes with, say, the Eee PC 900, like the one I have got, does not last for very long when on the move and using battery power only.

© M Smith (Veshengro), January 2009