Solcara Communications Centre is De Beers’ best friend!


  • Solcara’s Communications Centre deployed across De Beers operations
  • Market-leading communications software deployed in South Africa, India, Russia and Canada
De Beers, the world’s leading diamond company, has installed Solcara Communications Centre to manage stakeholder engagement and communications across the globe. De Beers joins a number of large plcs, government organisations and international enterprises that have benefited from deployment of Solcara’s Communications Centre.

Implemented at the De Beers office in London, Solcara Communications Centre will aid the communications teams when managing stakeholder relationships, providing a comprehensive contact database, an enquiry management service and an events calendar. The Communications Centre works by creating one area where all vital information is easily accessible for sharing, distribution and evaluation. Team members, activities and information can work together for a faster, more efficient media operation.

Kirsty Lane, Media Relations Executive at De Beers commented,

”The De Beers Communications Team is always looking for ways to bring our disparate teams closer together by sharing current information and best practice across all markets. For the first time we have a secure, online stakeholder management database that we can all access, no matter where in the world we are located. Solcara enables any of our users to get the information they need about an issue, stakeholder or event in real-time“.

Rob Martin, Solcara’s Managing Director added,

“Solcara Communications Centre continues to prove an indispensable tool for marketing, press and media relations personnel across all business sectors. Solcara Communications Centre is now installed at some of the largest and most prestigious companies in the UK and the global leader in terms of diamond production.

“What we have found is that once deployed, Solcara’s Communications Centre becomes indispensable and we are particularly pleased to see how many former customers who move jobs, quickly order Communications Centre when in their new role”.

Initially piloted by De Beers’ UK office, Solcara’s Communications Centre has since been rolled out to De Beers’ international operations – within its External & Corporate Affairs offices in South Africa, India, Russia and Canada.